She's not a versatile character that can be anything she wants to be. The idea of the character going through different emotions is a big "yeah, so?" till you put a little vision and think "Oh she can be chill in desperate situations, be angry when she needs to be assertive, be happy when she needs to" but unfortunately that isn't the case, she's not in control of her own emotions. This is not the only franchise that got greedy immediately. They should’ve either made a cartoon, waited on the toys to see if it was a success or vis versa. >forcing cartoons and toys before either has been proven to be successful Should’ve called it Hana and The Treasures of Friendship, something that actually makes sense in English and pitches to the parent what it’s about.
What does Hana Zuki: Full of Treasures convey in English? It sounds Engrish, like it was translated from Japanese or Chinese, but this is an English only franchise. Why would a little white girl buy an Asian toy when she can buy Repunzel that looks just like her, or any other blonde haired character? Wrong demographic in America and the West. They could’ve gone the 80s girls toys where things were significantly more adorable, chubby cheeks and little pudgy cherub bodies, but they didn’t do that either. >not cute western styled child characters They also seem to prefer teen or adult toys, like Ariel is a teen and Barbie is an adult. Little girls in the west like “pretty” over Japanese style “kawaii”. >not charming enough to get the little girl Disney Princess crowd Why buy this brand when Hello Kitty and her crew are everywhere? >Sanrio and Japanese brands are not only more cute and well-established in the West, but authentically Japanese The new people seem to be interested in cutting costs to such a degree that their main area of interest is just licensing their IPs to other companies to collect royalties:
The CEO who wanted the company to be a mixed toy/media empire literally died. Them selling off the studio and trying to do the same with eOne isn't a surprise. What did Boulder even do for Hasbro? Some horse shorts, one LPS series, Transformers: Botbots and that (likely written off since we know it's finished, but shelved) Micronauts show? It was absolutely bizarre to see them buy an animation studio and then hire external companies to do work on Transformers and the horses. It was foolish of Hasbro to buy the company without having worked with them extensively beforehand.
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